Pace University News

In the Los Angeles Times, Lubin Professor Randi Priluck weighs in on fintech firm Bilt’s decision to fund its own original streaming series, Roomies. Professor Priluck questions whether the strategy effectively builds brand awareness, noting that students in her social media and mobile marketing class were familiar with either the show or the company—but rarely both. “It’s never a good idea to make your customer do all the work,” she said, pointing to limited branding and market confusion.

Pace’s commitment to experiential learning and community engagement is also highlighted by News 12 Westchester, which covered the graduation ceremony for the University’s Parenting, Prison, and Pups program. Led by Dyson Criminal Justice Professor Kimberly Collica-Cox, the initiative brings together Pace students, incarcerated mothers at the Westchester County Jail, and therapy dogs to support healing, parenting skills, and emotional well-being. This semester, nine mothers and ten students graduated from the program, marking a meaningful milestone for participants and the broader community.

The Georgetown Journal of International Affairs features Lubin Professor Andrew Coggins Jr., who examines how the global cruise industry has remained resilient amid geopolitical fragmentation and shifting travel patterns, offering insight into broader trends shaping international tourism.

Lubin Professor Bruce Bachenheimer speaks with Information Today about the limits of generative AI in libraries and information work. He cautions that AI tools can obscure gaps in understanding, emphasizing that true intelligence lies not in information accumulation but in critical thinking, reasoning, and strategic analysis—skills that remain fundamentally human.

In EURPORE SAYS, Dyson Psychology Professor Terence Hines weighs in on renewed interest in the long-mythologized theft of Albert Einstein’s brain, cautioning against simplistic claims linking intelligence to isolated anatomical features and underscoring the complexity of human cognition— and Newsy Today has the story.

Lubin Professor Larry Chiagouris speaks to WalletHub in its analysis of the Best Credit Cards for Groceries, drawing on his expertise in consumer behavior and marketing to evaluate how rewards structures influence household spending decisions.