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Students
More Than a Business Degree
Sierra Vendas
Class of '27
Pronouns: She/Her
Currently Studying: BBA in Marketing, Digital Marketing, Minor in Graphic Design
Member (Clubs): Advertising Club, IDM Lab, Her Campus, Brand Marketing Team
Why did you choose Pace University and the Lubin School of Business?
While there are several reasons I chose to continue my academic journey at Pace University, I ultimately selected Pace because of its proximity to some of the largest agencies in the marketing industry. The Lubin School of Business has provided me with countless connections and opportunities that have helped me excel both academically and professionally. I knew that, by attending Pace University, I would have professors with a vested interest in my success and a strong support system throughout my professional journey. The Lubin School of Business curriculum, combined with university-offered experiences, has allowed me to get my foot in the door and secure the job opportunities I was looking for. Ultimately, I chose Pace University for its location, network, and opportunities.
How have clubs on campus helped enrich your student experience?
Pace University’s student organizations have shaped—and continue to shape—my college experience into a memorable, community-centered journey. Being involved in a variety of clubs has not only enriched my social life and led to lifelong friendships, but also provided invaluable resources and guidance for professional development. Advertising Club personal branding workshops have taught me how to present myself professionally, the IDM Lab has given me hands-on experience working with real-world companies, and Her Campus has helped me refine my writing and editing skills, which have supported my pitch writing during my public relations internships. While Pace University may be unconventional in that it is a city school, its student organizations make the University feel even more community-focused and interconnected. Student Engagement and each individual club work to create unforgettable experiences for the student body.
What has been your favorite opportunity at Pace?
My favorite opportunity at Pace University has been the chance to participate on Pace University’s Brand Marketing Team. This prestigious team competes in the American Advertising Federation National Student Advertising Competition, creating a well-researched and thoughtfully executed campaign for a new high-profile client each year. Since my first year, it has been a goal of mine to join the team and contribute meaningful work to an influential marketing campaign. This year, the team has been developing our case for the National Football League. I have been able to contribute to research development, media planning, and other key areas of the campaign. This opportunity has pushed me to become more professional by teaching me to meet deadlines, conduct thorough research, and present ideas in a precise yet comprehensive way.
Do you have any advice for other Lubin students?
My advice to students in the Lubin School of Business would be to join every club that sparks your interest and attend on-campus events whenever possible. Joining clubs—even if you are simply curious and want to explore—can help you find your community and enrich your college experience. You never know where you might meet a new friend or gain a fresh perspective.
The Lubin School of Business has made me feel better prepared for life after college, and the people within the program continually inspire me to strive for more.
What does #LubinLife mean to you?
To me, #LubinLife means using the resources within the Lubin School of Business to build a successful life and career. The Lubin School of Business has made me feel better prepared for life after college, and the people within the program continually inspire me to strive for more. I am always looking for new opportunities to expand my network and strengthen my skills, and Lubin has provided an ideal environment for that growth. My professors, peers, and advisors consistently motivate me and have helped create a strong sense of community at Pace University. In short, #LubinLife means being part of a community that encourages you to become the best version of yourself while supporting you along the way.
Connect with Sierra
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