Marketing, Digital Marketing, BBA

  • New York City
  • Westchester
Associated College
STEM badge

This program is STEM designated, which means you will be trained in areas of technology that are in high demand with United States employers. International students studying in person on student visas will be eligible for an Optional Practical Training (OPT) extension of 24 months, for a total of 36 months.

Master the Digital World

This newly conceived program is designed for you to get ahead of the pack, so you can go out and make an impact in the career you’re meant for. With a BBA in Digital Marketing, you can develop increasingly vital online marketing strategy and information technology skills. As a digital marketing professional, you'll have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce that will lead to the success of your organization and your career.

Thrive in an Exciting Industry

  • Take advantage of real-world projects and experiential learning opportunities.
  • Assess the impact of digital technology using visual analytics tools and techniques.
  • Develop digital marketing communications strategies and analyze the financial impact on firm goals.


Lubin’s BBA in Digital Marketing program was created in collaboration with the Seidenberg School of Computer Science and Information Systems. This interdisciplinary collaboration allows students to tailor their degree to their specialized interests in web authoring, cybersecurity, design thinking, and emerging technologies. Students in this major conduct secondary research using digital platforms to prepare a situation analysis; they also use appropriate digital tools for planning and evaluating online campaigns within the legal boundaries affecting firms.

Overall, the program equips students with knowledge and skills covering a broad spectrum of marketing activities. As digital technologies continue to evolve, marketers must adapt strategies and make business decisions in a continually changing environment. Students acquire a solid foundation in the advertising and marketing profession's application of marketing principles in the context of the highly digitized global economy, an in-depth understanding of online marketing strategy and information technology, and a keen sense of 21st-century marketing and the skills employers are seeking.

Guest speakers will bring their unique knowledge and perspectives into the classroom. Our professors partner with companies to integrate real-world projects into the curriculum and to provide career opportunities to our students. Additionally, students can join the Interactive and Direct Marketing Lab, an in-house consulting agency that works with multiple clients.

“The most impactful experience I've had is being part of the Brand Marketing Team. Getting placed on the team alone took over a year of really just putting my nose to the grindstone. Now that I'm here, it's been really great working with students that are equally as driven as I am. I work best under pressure and with tight deadlines, so being in this environment with my teammates makes me want to work even harder.” —Victoria Figlia ’21, Brand Marketing Team Director, Owned Media



  • Analytics Manager
  • Blogger/Social Media Copywriter
  • Brand Ambassador
  • Chief Marketing Officer
  • Community Manager
  • Digital Marketing Analyst
  • Digital Media Account Executive
  • Director of Communications
  • Director of Marketing and Social Media
  • Director of Public Relations and Social Media
  • Mobile Marketing Media Planner
  • Search Engine Marketing Strategist



annual median salary nationally for marketing managers (Source: O*NET)


of Lubin's bachelor's degree graduates from the Class of 2020 are employed, continuing their education, or are doing volunteer or military service. (Source: Pace University Career Services)

Top 9%

of best schools with the highest-earning graduates with a bachelor's degree in business (Source: PayScale College Salary Report)