Pace University News

In Westchester Magazine, Pace’s MA in Communications and Digital Media at the Lubin School of Business is highlighted for its hands-on approach to social media strategy and digital storytelling, preparing students for careers in content creation, public relations, and media strategy.

Lubin Professor Philip Cohen writes a piece in The Journal News urging President Trump to drop a $10 billion lawsuit against the IRS. Cohen argues the case risks politicizing tax administration and undermining public confidence in federal institutions. The column was widely syndicated across several regional outlets.

Lubin Professor Randi Priluck provides expert insight to FOX 5 News on Super Bowl advertising strategy, explaining that viewers are often distracted by food and socializing, making repetition and familiarity essential tools for brands trying to break through.

Lubin Professor Andrew Coggins provides expert commentary to WalletHub on the Best Airline Credit Cards of February 2026, offering perspective on rewards structures and travel value.

Poets & Quants recently named Lubin Professor Jessica Magaldi among the 50 Best Undergraduate Business School Professors of 2025, highlighting her creative course “Music Industry Law (Taylor’s Version)”.

In the Los Angeles Times, Lubin Professor Randi Priluck weighs in on fintech firm Bilt’s decision to fund its own original streaming series, Roomies. Professor Priluck questions whether the strategy effectively builds brand awareness, noting that students in her social media and mobile marketing class were familiar with either the show or the company—but rarely both. “It’s never a good idea to make your customer do all the work,” she said, pointing to limited branding and market confusion.

The Georgetown Journal of International Affairs features Lubin Professor Andrew Coggins Jr., who examines how the global cruise industry has remained resilient amid geopolitical fragmentation and shifting travel patterns, offering insight into broader trends shaping international tourism.

Lubin Professor Bruce Bachenheimer speaks with Information Today about the limits of generative AI in libraries and information work. He cautions that AI tools can obscure gaps in understanding, emphasizing that true intelligence lies not in information accumulation but in critical thinking, reasoning, and strategic analysis—skills that remain fundamentally human.

Lubin Professor Larry Chiagouris speaks to WalletHub in its analysis of the Best Credit Cards for Groceries, drawing on his expertise in consumer behavior and marketing to evaluate how rewards structures influence household spending decisions.