Marketing Analytics, MSPROFIT FROM HIGH JOB GROWTH MANAGING “BIG DATA” ANALYTICS
Formerly called the MS in Customer Intelligence and Analytics, Pace's MS in Marketing Analytics will prepare you take the lead in an evolving and innovative field of business analytics.
In a world of increasing complexity and the proliferation of marketing channels, the MS in Marketing Analytics will prepare students to analyze and understand consumer data from multiple platforms in order to drive smarter marketing and business strategies. Students will be provided an integrated approach including traditional marketing and the application of interactive, social, mobile, and emerging media technologies to create customer value.
Lubin's MS in Marketing Analytics is STEM-approved, offering international students the ability to work for a longer period without immediate need of sponsorship.