Professor
Marketing Analytics, MBA
This STEM-designated MBA bridges marketing strategy with analytics expertise, giving you the tools and connections to lead data-informed growth at the world’s most innovative brands.
Location
New York City
Duration
39 Credits
1 Year, full-time and part-time
Modality
In-person
Start Dates
Fall, Spring, Summer
F1 Visa
Yes
STEM Designated Program
Yes
Turn Data into Strategy with a Marketing Analytics MBA Designed for Impact
Pace University’s MBA in Marketing Analytics from the Lubin School of Business prepares you to lead data-driven strategy in today’s competitive marketplace. As a STEM-designated degree, this program combines core business management with advanced marketing analytics, equipping you with in-demand skills in customer insights, predictive modeling, and digital campaign optimization.
You’ll study in the heart of New York City, where Pace’s strong connections give you access to industry leaders from companies such as American Express, Microsoft, Oracle, and Landor. The curriculum emphasizes real-world learning, with team-based assignments, case competitions, and opportunities to apply data analysis to solve live business challenges.
Whether you’re pivoting into analytics or advancing an existing marketing career, this MBA gives you the analytical tools, strategic mindset, and NYC-based professional network to make a measurable impact in any organization.
$190,230
annual mean salary for marketing managers in New York (Source: U.S. Bureau of Labor Statistics)
96%
of Lubin 2023 master’s graduates are employed, or continuing education or service (Source: Pace University Career Services)
8%
projected increase in market research analysts from 2023–2033 (Source: U.S. Bureau of Labor Statistics)
Curriculum for Marketing Analytics, MBA
Pace’s MBA in Marketing Analytics curriculum covers broad business topics from finance to leadership, and at the same time, provides a deep dive into marketing analytics. This degree will help you become the well-rounded businessperson you’ve always wanted to be and help you identify specific ways to bring value to a company.
Take Courses Like…
Student Quote
The Lubin School of Business at Pace is one of the few universities that provides a combination of MBA, marketing, and analytics, which was perfect for what I was looking for. Moreover, I love that Pace University is in the heart of New York City, which gives us students a better chance at networking and the opportunity to study in the business hub of the world while gaining New York life experience.
—Fatima Rehana '23, Digital Analyst, Nagarro
Program Highlights
Through our team-based class assignments, you will learn critical business management skills such as how to conduct market research, make data-driven decisions, and manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.
Leverage the energy of New York City by joining student organizations such as the Pace chapter of the American Marketing Association, network with peers and alumni, attend various guest speaker events and employer spotlights, participate in case and pitch competitions, and so much more!
Marketing Analytics Careers
A master's in marketing analytics opens up a wide range of career opportunities in data-driven marketing and business analytics; the combination of marketing knowledge and analytical skills is highly sought after across industries. As a Pace student, you’ll have the opportunity to connect with our robust career services team to develop a career plan that best fits your goals.
Our Graduates Are Prepared For Jobs Like
Salary stats below sourced from Indeed.com.
- Marketing Director (Average Salary: $64,000–$186,000)
- Digital Marketing Director (Average Salary: $73,000–$190,000)
- Data Analyst (Average Salary: $50,000–$128,000)
- Business Analyst (Average Salary: $55,000–$131,000)
- Market Intelligence Analyst (Average Salary: $55,000–$131,000)
International Career Success Program
The INSPIRE Program (International Student Professional Readiness Program) is a badged internship and career success program exclusive to Pace. Year after year, this one-of-a-kind program empowers international students to achieve results in obtaining internships, jobs, and salary outcomes. Domestic students, we have an equivalent program for you called ASPIRE.
Where Pace Graduates are Employed
- The Walt Disney Company
- T-Mobile
- BBC Studios America Inc.
- Signify
- ADP LLC
- FENDI
Featured Faculty
Assistant Professor
Admission and Financial Aid
You're ready for a new level of success—whether it's advancing in your current field or launching a new career. Pace is with you every step of the way, providing a world-class education and the skills your industry will be looking for far into the future.
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- A personal statement explaining to the Graduate Admission Committee why you would like to pursue the program of graduate study you have chosen. Additional information regarding your academic performance, as well as professional experience, may also be included in the supplement.
- A resume or outline describing at least the past five years of your employment history and any significant community, professional, or college extracurricular activities.
- Two letters of recommendation are optional, but strongly recommended. If you choose to submit letters of recommendation in support of your application, letters should be from academic or professional references who can knowledgeably comment on your ability to successfully complete graduate study. Please note that the Graduate Admission Committee reserves the right to require letters of recommendation on a case-by-case basis.
- All Official Transcripts: Transcripts from every accredited college or university attended (not just the degree granting institution) must be sent either to Pace University, directly from the academic institution electronically or by mail, or forwarded by the applicant in sealed envelopes from the academic institution
- If you have a cumulative GPA of 3.0 or above for all of your undergraduate work, and you hold a bachelor’s degree from an accredited institution, you will be considered for admission to any MBA or MS program without submitting a GMAT or GRE score.
- If you are an MBA applicant who already holds a business-related master's or doctoral degree, you may request a waiver of the GMAT or GRE.
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Per credit: $1,560 | Total cost of program: $60,840
*Tuition based on current year and subject to change. -
Fall Term
- Domestic Students: August 1
- International Students: June 1
Spring Term
- Domestic Students: December 1
- International Students: October 1
Summer Term
- Domestic Students: May 1
- International Students: March 1
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Make an appointment to meet with you admission counselor.
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Every admitted student is automatically considered for all available financial aid options, assessed based on both availability and individual need. Financial resources include:
- Merit-based Scholarships: Awards of up to $7,380, automatically considered during the application process.
- Graduate Assistantships: Opportunities for hands-on experience while earning financial support.
- Endowed Scholarships: Awards funded by generous donors to support student success.
- Federal Direct Unsubsidized Stafford Loan: A federal loan program with favorable terms.
- Graduate/Professional Direct PLUS Loan: For students who need additional funding.
- Work-Study Programs: Part-time work opportunities to help fund your education.
- Military Benefits: Includes the GI Bill®, the Yellow Ribbon Program, and Pace’s Veteran Tuition Scholarship.
For more information about affordability and the full range of financial aid options, visit Pace University Financial Aid.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA).
Top 2%
Did You Know?
Lubin has been awarded dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world.
Contact Us
Admission Contact
Office of Graduate Admission
Phone: (800) 874-7223
Email: graduateadmission@pace.edu
Departmental Contact
Pradeep Gopalakrishna
Email: pgopalakrishna@pace.edu