Public Relations, BSLEARN THE CONCEPTS, TECHNIQUES, AND CREATIVE STRATEGIES TO DEVELOP AND PROMOTE YOUR CLIENT’S IMAGE
Today, public relations encompasses more than writing press releases and pitch letters; it requires mastery of the digital landscape including Facebook, Twitter, YouTube, and Instagram, now hallmarks of public relations. Pace’s innovative BS in Public Relations teaches students the concepts and techniques of public relations, and advances the student’s knowledge of the creative strategies and the legal and ethical issues associated with the profession of public relations. Students emerge prepared to enter into a career in public relations, and equipped to navigate the ever-changing media and communications landscape.
Course topics include public relations campaigns, celebrity PR, crisis communications, event planning for PR, PR research, writing PR copy, and case studies in public relations, where students can analyze successful and failed strategies.