Leaping into Luxury Marketing with Lubin

Lubin School of Business

Meet Lubin student Sydney Walmsley '24, a marketing major who discovered an interest in luxury marketing and landed her very first internship with a growing brand that allows her to combine her passions of sustainability and beauty.

Lubin student Sydney Walmsley '24
Lubin student Sydney Walmsley '24

Sydney Walmsley

In-Store Marketing Coordinator, UNIQLO

Class of 2024
BBA in Marketing—Global Marketing Management with a minor in Fashion Marketing

Internship: US Marketing Intern, Elemis

Pronouns: She/Her

As she heads into her junior year at Pace University, Sydney Walmsley is already bringing her career goals to life. After discovering an interest in luxury marketing, she landed her very first internship with a growing brand that allows her to combine her passions of sustainability and beauty—and she credits the skills and knowledge gained during her time at the Lubin School of Business.

How has the Lubin School of Business helped you prepare for your current internship?

The Lubin School of Business and Pace University Career Services have definitely prepared me for my internship. My UNV 101 and Business 255 classes prepared me for the interview process and helped me determine my career aspirations. A lot of the skills I established in my Marketing Research class have also been useful for the competitive research I do at Elemis.

What attracted you to this internship?

I have known for a while that I wanted to pursue a career within the world of luxury marketing. I have always had an interest in beauty and fashion so when this internship at Elemis came along, I was immediately interested. The company places a large emphasis on sustainability, which is a passion of mine, so it seemed like a perfect fit.

Describe what a typical day looks like as an intern at Elemis.

One of my favorite things about interning at Elemis is that no two days are alike. The office is a bustling, fast paced environment which makes every day exciting. Each day, I am assigned different tasks to complete which can range from sending product to retailers to competitive research. It’s a really great way to explore the marketing industry and discover which aspects of the field I enjoy most.

One of my favorite things about interning at Elemis is that no two days are alike. The office is a bustling, fast paced environment which makes every day exciting. Each day, I am assigned different tasks to complete which can range from sending product to retailers to competitive research. It’s a really great way to explore the marketing industry and discover which aspects of the field I enjoy most.

What has been the highlight or most enjoyable aspect of your internship so far?

The highlight of this internship thus far has been getting to witness the brand grow and flourish in the United States. Elemis is a British brand so one of their main goals is to build brand awareness in the US. It has been such a unique experience to see the internal processes used to make this happen.

How has this experience shaped or impacted your career goals?

This internship has piqued my interest in marketing for the beauty industry. A year ago, I never would have envisioned myself in a marketing role, especially in an up-and-coming skincare brand. I have learned so much about competitors and trends within this industry, which is preparing me for a future in the beauty industry.

How will this experience impact your next semester at Lubin?

I am excited to apply the skills that I am learning at Elemis in my next semester at Lubin. It will be wonderful to have some real-world work experience to refer to in class.

Do you have any advice for other Lubin students who would like to pursue an internship in the future?

Even if you feel like you don’t have enough experience or knowledge within your respective field: go for it. Lubin is all about taking chances on yourself and exploring new areas, so it’s important to go for any opportunity that’s interesting to you. Companies are looking for excited and eager students who are willing to learn, so take a chance and apply!

Connect with Sydney:

Instagram: @sydneywalmsley
LinkedIn: Sydney-Walmsley

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Finding New Passions Through On-Campus Resources

Lubin School of Business

Meet Viktoriia Yevtushenko '25, a digital marketing major who used Pace resources to land an exciting summer internship with the illustrious real estate agency Douglas Elliman.

Lubin student Viktoriia Yevtushenko '25
Lubin student Viktoriia Yevtushenko '25

Viktoriia Yevtushenko

Class of 2025

Currently Studying: BBA in Digital Marketing with a minor Business Analytics

Current Internship: Social Media and Marketing Intern at Douglas Elliman

Pronouns: She/Her

When Lubin School of Business student Viktoriia Yevtushenko started her search for a summer internship, she only had one requirement: a position that sounded interesting. Now, as a social media and marketing intern with Douglas Elliman, she can confidently say she found exactly what she was looking for. Her advice for other Lubin students? Take advantage of Pace University's resources.

How has the Lubin School of Business helped you prepare for your current internship?

The Lubin School of Business has offered me numerous opportunities. First and foremost, I learned the fundamentals of business, management, and economics through my courses at Lubin. In addition, I've been able to develop my resume and professional network and collaborate with my peers. Lubin has helpful staff and students who have supported me.

I've also been working with Career Services. I completed online international student training and met with a counselor for resume and interview guidance. I applied for internships via Handshake, which is how I landed my current summer internship with Douglas Elliman.

What attracted you to this internship?

As I was looking for an internship, I didn't have any specific field in mind, but my primary goal was to find a position that sounded interesting. Real estate is a fascinating industry with numerous prospects and opportunities for networking—you get to help your clients discover their dream house or property. Helping them locate the ideal house for their family inspires me to do it all over again. People who get bored in an office doing the same thing every day, I believe, will not find that to be a problem in real estate.

Describe what a typical day looks like as an intern at Douglas Elliman.

There are common tasks, but each day presents a unique set of opportunities—new people, new properties, and new challenges to overcome. Communication is an important aspect of this career. Attending social activities and meeting new people are part of the job since we need to keep in touch with possible sellers and buyers in the market. My job entails a lot of marketing, which includes developing our social media networks. Maintaining social media networks is a creative aspect of my internship since uniqueness and visual perspectives are vital. I focus on increasing engagement, page visits, and audience reach—it's intriguing to test various techniques and plans in order to attain better results. I also manage a huge database of our clients, which is always expanding.

My internship is in-person at an office near Central Park. Offices, in my opinion, play an important role in cooperation by establishing an environment conducive to collective invention, productivity, and well-being. Being in the office allows me to interact with a variety of people. When people work from home, their networks could greatly decrease to the people they only need to directly work with. As a group, ideas can be shared and developed more easily. It's also easier for me to speak with colleagues and bounce ideas off one another, which generates energy and a pleasant working environment that cannot be recreated remotely. Interning in an office environment also allows me to learn office politics, too.

What has been the highlight or most enjoyable aspect of your internship so far?

My internship provides the opportunity to learn. Market trends, new technologies, social media, and the unpredictable in every interaction means there is always something to learn. The most intriguing aspect of my work is that I get to attend real estate events and property views. Working in real estate gives me the opportunity to meet new and interesting people every day. A profession in real estate marketing is ideal for building new relationships with people from all spheres of life. Your network will expand over time, and the larger your network, the more options you will have to further your career.

Working in real estate gives me the opportunity to meet new and interesting people every day. A profession in real estate marketing is ideal for building new relationships with people from all spheres of life. Your network will expand over time, and the larger your network, the more options you will have to further your career.

How has this experience shaped or impacted your career goals?

In today's environment, having only a degree is no longer sufficient. As a result, internships have become a vital opportunity for candidates to differentiate themselves. I believe that networking is the most important tool for career advancement. The reservoir of information or ideas you accumulate over time impacts your work success. When networks are formed, it encourages the exchange of ideas in order to maintain long-term partnerships and mutual trust. Receiving ideas can aid you both at work and in the classroom, as well as instilling ideal habits that will benefit your career. So the more effectively you network, the more self-confidence you build over time.

How will this experience impact your next semester at Lubin?

I'll be taking several core business courses next semester, including Business Analytics, Marketing, and Professional Business Practice. I believe that my internship experience will better prepare me for these courses. This position allows me to gain real-world experience and expand my skills. I can apply what I've learned through an internship to my college experience. In addition, an internship exposes me to the problems of a work setting and having experience with these circumstances will be valuable in future interviews. I feel that if I make a mistake during my work, I will be able to learn how to fix it and, more importantly, move on from it.

Do you have any advice for other Lubin students who would like to pursue an internship in the future?

Networking is essential because it will help you develop and improve your skill set, stay on top of the latest trends in your industry, keep a pulse on the job market, and gain access to the resources that will benefit your career development. Don't dismiss the value of Handshake and the Career Services office. Utilize the resources that are accessible to you. It is also critical to remember that finding an internship requires effort. You should tailor your cover letter for each position to demonstrate your interest and professionalism. The importance of time management cannot be underestimated either. Organizing is essential for keeping track of work responsibilities, meeting deadlines, and demonstrating to your manager that you can monitor your obligations independently and do not require continual supervision.

Connect with Viktoriia:

Instagram: @Vik.Yevt
LinkedIn: Viktoriia Yevtushenko
Twitter: @v_yevt

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Privacy, you, and your business

Elisabeth Haub School of Law

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Inside the Quest to Humanise AI

Dyson College of Arts and Science

Some may wonder: what if AI could understand thoughts and emotions and gain the ability to empathise and respond to human behaviour? Dr Aditi Paul, assistant professor of communication studies at Pace University, New York, says “researchers agree that added benefits in online interaction not only personalises human connection but hyperpersonalises it.”

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2022's Best & Worst Cities for Staycations

Lubin School of Business

Andrew O. Coggins, Clinical Professor, Management and Management Science, Lubin School of Business - Given the effects of the coronavirus pandemic on tourism and travel, what are the best ways to enjoy a staycation and keep safe? Other than staying home, visit open-air sites, avoid large crowds, wear masks indoors, take advantage of local deals (hotel/resort/spa weekend getaways, etc.), and visit local hidden gems.

three red Adirondack chairs on a lawn with sprinkler representing the idea of "staycation"
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Professor Smita Narula Receives 2022 Faculty Award for Excellence in Teaching

Elisabeth Haub School of Law

Professor Smita Narula has been selected to receive the 2022 Faculty Award for Excellence in Teaching. Each spring, the Faculty Development Committee selects a member of the tenured or tenure-track faculty or a visiting professor with a contract longer than one year in duration to receive the award . The Faculty Award for Excellence in Teaching recognizes that outstanding pedagogy occurs in a variety of settings at the Law School—it can be found in courses of all sizes and types, in teachers with diverse styles, and across subject matters.

Professor Smita Narula - excellence in teaching award recipient
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Professor Smita Narula - excellence in teaching award recipient

Professor Smita Narula has been selected to receive the 2022 Faculty Award for Excellence in Teaching. Each spring, the Faculty Development Committee selects a member of the tenured or tenure-track faculty or a visiting professor with a contract longer than one year in duration to receive the award . The Faculty Award for Excellence in Teaching recognizes that outstanding pedagogy occurs in a variety of settings at the Law School—it can be found in courses of all sizes and types, in teachers with diverse styles, and across subject matters.

This year, the Faculty Development Committee received several nominations, and reviewed class recordings and student evaluations of professors. “All of the nominations were extremely impressive. We learned a lot from seeing how our colleagues taught their classes and how the students responded, especially during the unique times of Zoom/hybrid teaching,” said Emily Waldman, Professor of Law and Associate Dean for Faculty Development. “While there were so many wonderful comments about all of the nominees, the comments regarding Professor Narula really stood out. Students noted not only her subject matter expertise, but also the way that she managed to engage them and create a truly warm, nurturing classroom environment even while teaching remotely. Professor Narula’s intellect, energy, and compassion make her an excellent colleague and professor.”

When she learned that she had received this award, Professor Narula expressed her gratitude: “I feel so honored and moved by this recognition, especially as it comes from a community of incredible and inspiring educators that I feel lucky to be a part of. It is a privilege to teach the next generation of lawyers, scholars, and advocates at Haub Law, from whom I have learned a great deal.”

Professor Smita Narula is the Elisabeth Haub School of Law’s inaugural Haub Distinguished Chair of International Law and Co-Director of the law school’s Global Center for Environmental Legal Studies. Professor Narula teaches International Environmental Law, International Human Rights Law, Environmental Justice, Human Rights and the Environment, and Property. She is author of dozens of widely-cited publications on human rights, food systems, and the environment, and has helped formulate policy, legal, and community-led responses to a range of social justice and ecological issues worldwide.

In 2021, Professor Narula was inducted as a Fellow into the American College of Environmental Lawyers. Prior to joining Haub Law School, she was Distinguished Lecturer and Interim Director of the Human Rights Program at the Roosevelt House Public Policy Institute at Hunter College. Prior to Hunter, Professor Narula was an Associate Professor of Clinical Law at NYU School of Law where she taught the International Human Rights Clinic and served as Faculty Director of the Center for Human Rights and Global Justice. In these capacities, she helped found and grow the law school’s human rights program—a top-ranked program for international law in the United States.

In 2008 she was appointed legal advisor to the U.N. Special Rapporteur on the Right to Food and served in this capacity for the duration of the Rapporteur’s six-year mandate. From 1997 to 2003, Professor Narula served as India researcher and Senior Researcher for South Asia at Human Rights Watch, and in 2000, she co-founded the International Dalit Solidarity Network, a transnational advocacy network that helps advance the right to equality for 260 million people affected by caste-based discrimination worldwide. Professor Narula's most recent article, tentatively titled Confronting State Violence: Lessons from India’s Farmer Protests, is forthcoming in the Columbia Human Rights Law Review.

Professor Narula graduated with honors from Harvard Law School where she was editor-in-chief of the Harvard Human Rights Journal. Prior to law school, she earned a B.A. and M.A. with honors from Brown University and worked on HIV and public health issues at UNICEF and the United Nations Development Fund.

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