Marketing, Sports Marketing, BBA

  • New York City
  • Westchester
Associated College

Dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world

Be On the Ball

With a BBA in Sports Marketing, you will find yourself at the center of a high-profile industry—interning or working at top sports companies, negotiating sponsorship deals for Fortune 500 companies, or working on new product ventures for professional teams like the New York Knicks, New York Mets, and Brooklyn Nets. Through unique courses in sports marketing, sports sponsorship, and special events marketing, you’ll build on a broad-based marketing core curriculum and develop the knowledge and skills necessary for this unique field, as well as gain insight into marketing’s relationship to the sports industry.

Gain Useful Skills and Practical Experience

  • Intern or work at top sports organizations.
  • Learn to negotiate sponsorship deals for Fortune 500 companies.
  • Work on new product ventures for professional teams like the New York Knicks, New York Mets, and Brooklyn Nets.

Add Opportunities and Experiences

Combine your passion for sports with professional training unmatched by any other area sports marketing program in the immediate New York metropolitan area. Our program provides students with the skills and tools needed to succeed in the global sports industry. Students are introduced to the business of sports from a strategic marketing perspective, both in the classroom and through internships. On the Westchester Campus, Pace competes with many NCAA Division II teams in football, basketball, baseball, softball, swimming, and soccer. Out-of-classroom experiential learning opportunities provided by Pace Athletics and external venues, coupled with faculty specialists in their field teaching courses, are a winning combination in this program.

You will interact with world-class businesspeople who will put you in touch with leading professionals in the field. The program offers a solid foundation in the marketing profession, a broad and deep perspective and understanding of marketing's relationship to other business fields, and a keen sense of 21st-century marketing and the skills employers seek in potential candidates. You will graduate with an in-depth understanding of sports management and the role marketing plays in this profession.

"At my internship, I was fortunate enough to work on the ESPY show, an ESPN awards show that recognizes top athletes. I worked primarily on the talent side—I dealt with bookings, tickets, and travel for all of the athletes that attended the awards show. I was dealing with the sports world and made relationships with many people...ESPN worked very closely with Maggie Vision and our Talent Department often collaborated with ESPN talent teams. It turned out to be the highest rated ESPY show to date. Seeing hard work pay off on such a big stage is an amazing feeling!" —Brianna Celaj Beciri ’17, Associate Producer, Words + Pictures

Choose Your Career

Career Options

  • Account Coordinator
  • Brand Manager
  • Corporate Sales Director
  • Event Coordinator
  • Public Relations Manager
  • Sports Agent
  • Talent Manager

Where Graduates are Employed

  • Barneys New York
  • Cogent Entertainment Marketing
  • Insight Data Science
  • Maggie Vision Productions



average salary for sports marketing specialists in New York City (Source: Glassdoor)


of Lubin's class of 2022 bachelor's graduates are employed or continuing their education or service (Source: Pace University Career Services)

76,000 alumni

 launch your career with Lubin connections through our robust alumni network