Management, Arts and Entertainment Management, BBA

  • New York City
Associated College

Dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world

Lead in the Arts

There's no business like show business, and with a Lubin BBA in Arts and Entertainment Management, you will gain the skills you need to succeed in the industry. We leverage our proximity to Broadway, major broadcast networks and film studios, not-for-profit arts and cultural organizations, and media companies to provide an inside look at the inner-workings of show business, and combine this proximity with a cutting-edge curriculum taught by accomplished faculty. The result? Upon graduation, you’ll get ahead of the competition.

Work in Entertainment

  • Lubin's Arts and Entertainment Management program is one of only two AACSB-accredited programs in New York State.
  • See Broadway shows, visit the headquarters of entertainment companies, and meet leaders in arts organizations.
  • Launch an exciting and fulfilling career in performing arts and entertainment companies.

Add Opportunities And Experiences

Get the preparation you need to manage talent, theatre companies, museums, dance companies, music organizations, art galleries, television production firms, and more. This program leverages our location in New York City and industry contacts to bring in stellar guest lecturers.

The program prepares you to analyze and respond as a manager to factors shaping the industry by offering a strong business core that focuses on financial reporting, operations planning, staff scheduling, organizational development, and the process for policy development. You will get the skill set you need as a manager in this industry. Learn to analyze and respond as a manager to factors including changing laws, technological changes, union activities, cultural issues, and domestic and international trends.

You will have the opportunity to start building your resume right on campus by joining the Arts and Entertainment Industry Network, a student organization that hosts weekly meetings, including employer spotlights, industry panels, and workshops.

"I was able to work on some amazing projects [at a Warner Music Group internship], including working with Atlantic Records artist Max Frost to stage a surprise performance in my Managing Creativity class. I also interviewed SWMRS' lead singer Max Becker on my personal Instagram story, and went backstage with Spencer Sutherland at his NYC show to capture content. It has been so amazing to work with real artists whose music I love!" —Alexandra Bosworth '20, Analyst, Content Planning and Analysis, Conde Nast

Choose Your Career

Career Options

  • Artistic Director
  • Agent for Artists, Performers, and Athletes
  • Director or Patron Services
  • Donors Relations Manager
  • Executive Director
  • Manager of Artistic Outreach
  • Producer
  • Production Coordinator
  • Talent Manager

Where Graduates Are Employed

  • 300 Entertainment
  • American Folk Art Museum
  • America's Got Talent / Webber Studios
  • Atlantic Records
  • Barclays Center
  • Brooklyn Boulders
  • Digiday
  • Diversified Media Group
  • Downtown Dance Factory
  • FORD Models
  • Fox News
  • Madison Square Garden
  • Mohegan Sun
  • NBC Universal
  • RCA Records
  • Sirius XM Radio Inc
  • Sony Music
  • The Michael J. Fox Foundation for Parkinson's Research
  • The Muse
  • UM Worldwide
  • Walt Disney World Resort



average nationwide salary for agents and business managers of artists, performers, and athletes (Source: US Bureau of Labor Statistics)


of Lubin's class of 2023 bachelor's graduates are employed or continuing their education or service (Source: Pace University Career Services)

Top 9%

PayScale ranks Pace University in the top 9% of private US colleges that provide the best return on investment.