Marketing Analytics, MS

Location
  • New York City
Associated College
STEM badge

This program is STEM designated, which means you will be trained in areas of technology that are in high demand with United States employers. International students studying in person on student visas will be eligible for an Optional Practical Training (OPT) extension of 24 months, for a total of 36 months.

Gain Insight Into Marketing

Our MS in Marketing Analytics is a focused degree designed for those who want to expand their experience with fact-based decision-making and gain the skills necessary to build a career in the fast-paced and lucrative field of marketing analytics. Get trained in a specialized niche while making connections in the industry, leveraging New York City’s energy in order to build the career you’re meant for.

Acquire Specialized Skills

  • Analyze simple and complex marketing data for managing customer relationships.
  • Bridge the gap between analytical models and business opportunities with innovative solutions.
  • Plan and develop integrated, interactive, and digital strategies.

ADD OPPORTUNITIES AND EXPERIENCES

Our MS in Marketing Analytics curriculum covers key areas in the industry, including marketing research, customer relationship management, and customer intelligence. You can tailor your education by taking advantage of elective courses in different domains of marketing or data analytics. Our faculty are connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.

Through our team-based class assignments, you will learn critical business management skills, including how to conduct market research, how to make data-driven decisions, and how to manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.

At Lubin, we recognize that analytics skills are essential to advance your career. You’ll work with analysis software such as Excel, IBM SPSS, SAS, R, and Python. We also provide subscriptions to proprietary databases and dashboarding tools such as MRI Plus, Simmons OneView, Compustat, Lexis Nexis, Social Explorer, Social Studio, Qualtrics, and Tableau. Learning resources include access to research databases, e-books from Books24x7, and online learning platforms such as LinkedIn Learning and DataCamp.

“Lubin has the networks, the personnel, and the environment to support my academic and professional pursuits... when I was searching for potential master's programs, Lubin stood out as the school with a very detailed and comprehensive analytics curriculum, which is something I really cared about.” —Minh Bui '17, Manager, Data Engineer, Initiative

CHOOSE YOUR CAREER

CAREER OPTIONS

  • Business Development Manager
  • Business Operations Specialist
  • Customer Intelligence Analyst
  • Market Research Analyst
  • Market Research Manager
  • Market Research Consultant
  • Marketing Director
  • Marketing Consultant

Stats

$94,280

is the median salary for data scientists (Source: Bureau of Labor Statistics)

92%

of Lubin's master graduates from the class of 2020 are employed, continuing their education or are doing volunteer or military service. (Source: Pace University Career Services)

31% industry growth
The Bureau of Labor Statistics considers data science in the top 20 fastest growing occupations and has projected 31% industry growth from 2019–2029, much faster than average for all occupations.