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Master’s Programs
Use innovative solutions to bridge the gap between analytical models and business opportunities.

Marketing Analytics, MBA

Use innovative solutions to bridge the gap between analytical models and business opportunities.

If you’re looking to build your skillset in the domain of fact-based decision-making, and gain the skills necessary to excel in the fast-paced and lucrative field of marketing and data analytics, Lubin’s MBA in Marketing Analytics could be a perfect fit for you! In this program, you’ll learn to analyze marketing data to better manage and cultivate customer relationships, manage data-driven marketing and customer experience tools, and develop and plan interactive digital strategies.

According to the US Bureau of Labor Statistics, 11.5 million new jobs in data science will be created by the year 2026. For the year 2020, Glassdoor named Data Scientist as the third most desired job in the United States with more than 6500 openings and a median base salary of $107,801.