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Undergraduate Majors
Develop the skills you need to succeed in a growing industry.

Marketing - Digital Marketing, BBA

Develop the skills you need to succeed in a growing industry.

With a Lubin BBA in Digital Marketing, you can build your skills in both online marketing strategy and information technology. As a market-ready professional, you'll have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization, social media, mobile technologies, data science, visual analytics, and ecommerce that will lead to the success of your organization and your own career. With this degree, you’ll develop a solid foundation in the application of marketing principles in global the economy’s high-tech world. Plus, you’ll gain an in-depth understanding of how digital marketing communications strategies have real impact on company finances and goals.

By taking courses in both the Lubin School of Business and the Seidenberg School of Computer Science and Information Systems, you can tailor your degree to specialized interests in web authoring, cybersecurity, design thinking, and/or emerging technologies.