MS in Social Media and Mobile Marketing

This program is STEM designated. How does that help students? You will be gaining skills in analytics and information technology that are in high demand with employers.

Social media and mobile technology are continually transforming the way customers and firms interact. Meet the challenges presented by evolving media's impact on the marketplace with this unique program, which integrates digital and traditional media.

GAIN A PROFESSIONAL EDGE WITH SPECIALIZED SKILLS

The MS in Social Media and Mobile Marketing offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. Students acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies:

• Evaluate and measure communications campaigns to reach your target market
• Segment and target markets for social media and mobile strategies
• Plan effective strategies for integrated communications using traditional and new media
• Integrate digital campaign strategy with objectives, brand strategy, and media plans
• Track and measure campaigns using industry-standard metrics and techniques

$132,620

Median salary for advertising, promotions and marketing managers. (Source: U.S. Bureau of Labor Statistics)

AN EXCITING AND LUCRATIVE CAREER

• Industry growth: Employment of market research analysts is expected to grow 23% through 2026 (Source: U.S. Bureau of Labor Statistics). The Bureau of Labor Statistics estimates a job growth rate of 10% in the employment of advertising, promotions, and marketing managers through 2026—faster than average for all occupations. (Source: Bureau of Labor Statistics).
• The best opportunities: Continual growth in digital media spending means that college graduates with related experience, a high level of creativity, and strong communication and computer skills have access to the best job opportunities available.

ALUMNI SUCCESS

  “The skills and competencies I acquired through the MS program allowed me to succeed - and beat the competition - in the job hunting process. This degree allowed me to make my dream career a reality. ”

- Virginia Dusi, Class of 2018, Digital Marketing Coordinator, Vida Shoes International    >> read full interview

  “ I chose Pace because it was one of the few places in the greater NY region to offer an MS in a marketing concentration. The industry is changing so rapidly that it's important to educate yourself on best practices. ”

- Brandon Markowitz, Class of 2018, Associate Marketing Manager, American Friends Of The Hebrew University    >> read full interview
Read more alumni success stories:

• Kayla Kleinman '18, Yoga Teacher And Creator Of Wellness And Lifestyle Blog, Kayla In The City
• Jiani Luo '16, Digital Marketing Specialist
• Elina Nesterova '17, Social And Search Media Planner, Mediastorm
• Ashley Southard '17, Digital Marketing Specialist, Kichler Lighting

CAREER PATHS

• Director of online communications
• Director of social marketing and brand communications
• Director of social media strategy
• Engagement manager
• Director of mobile marketing
• Multi-media communications specialist
• Online content coordinator
• Social media account executive
• > explore marketing careers