Professor
Senior Associate Dean
Marketing, Social Media and Mobile Marketing, MS
This STEM-designated program blends strategy, creativity, and analytics, preparing you to lead integrated mobile and social campaigns in a media landscape that moves at the speed of culture.
Location
New York City
Duration
30–36 Credits
1.5–2 Years, full-time and part-time
Modality
In-person
Start Dates
Fall, Spring, Summer
F1 Visa
Yes
STEM Designated Program
Yes
Launch Campaigns That Convert with an MS in Social and Mobile Marketing
Mobile devices and social platforms now set the stage for brand communication, and at Pace University’s Lubin School of Business, our MS in Social Media and Mobile Marketing puts you at the center of this transformation. You’ll acquire the multidisciplinary skills to research, plan, implement, and evaluate campaigns across mobile and social channels, measuring market segments, integrating new and traditional media, and tracking outcomes with industry‑standard metrics.
With our campus situated in the heart of New York City, you’ll learn beside industry practitioners and guest speakers from major brands, and you’ll participate in real‑time, real‑world projects that reflect the current marketing landscape. The program is STEM‑designated for eligible students, with extended optional practical training (OPT) opportunities for international students.
Whether you bring recent undergraduate credentials or some experience in marketing, this program helps you refine your digital leadership and drive results in a sector where speed, data‑savvy, and creativity define success.
$190,230
annual mean salary for marketing managers in New York (Source: U.S. Bureau of Labor Statistics)
96%
of Lubin 2023 master’s graduates are employed, or continuing education or service (Source: Pace University Career Services)
8%
job growth rate of employment of advertising, promotions, and marketing managers from 2023–2033 (Source: U.S. Bureau of Labor Statistics)
Curriculum for Marketing, Social Media and Mobile Marketing, MS
The thoughtfully designed curriculum for Lubin’s MS in Social Media and Mobile Marketing is integrated with real-world, real-time projects. Additionally, the program is STEM-designated, offering international students the ability to work for longer periods without immediate need of sponsorship.
Take Courses Like…
- MAR 620: Consumer Behavior
- MAR 648: Foundations of Social and Mobile Technologies
- IS 613: Database Management Systems
Develop the Skills that Lead to Success
The program offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies.
Our students evaluate and measure communications campaigns; segment and target markets for social media and mobile tactics; devise strategies for integrated communications using traditional and new media; integrate digital campaign strategy with objectives, brand strategy, and media plans; and track and measure campaigns using industry-standard metrics and techniques.
Marketing Careers
Pace’s MS in Social Media and Mobile Marketing is designed to help you develop specialized skills to excel in the dynamic digital marketing landscape. Careers in this field span across industries and can offer opportunities in creative, analytical, and strategic roles. As a Pace student, you’ll have the opportunity to connect with our robust career services team to develop a career plan that best fits your goals.
Our graduates are prepared for jobs like:
Salary stats below sourced from Indeed.com.
- Marketing Director (Average Salary: $64,000–$186,000)
- Digital Marketing Director (Average Salary: $73,000–$190,000)
- Brand Marketing Manager (Average Salary: $59,000–$138,000)
- Mobile Developer (Average Salary: $79,000–$186,000)
- Media Manager (Average Salary: $56,000–$124,000)
Student Quote
I believe that the experiences I have had and people I engage with at Lubin will be valuable for my future. I plan to reinforce my marketing and content creation skills to elevate my understanding of managing brand content, brand communications, and marketing strategies. This degree provides an opportunity to better prepare me for my future career.
—Lucais Marks ’22, Senior Manager, Publicis Media
International Career Success Program
The INSPIRE Program (International Student Professional Readiness Program) is a badged internship and career success program exclusive to Pace. Year after year, this one-of-a-kind program empowers international students to achieve results in obtaining internships, jobs, and salary outcomes. Domestic students, we have an equivalent program for you called ASPIRE.
Where Pace Graduates are Employed
- Golden Artist Colors
- Publicis Media
- Group M
- The Clorox Company
- Havas Media Group
Featured Faculty
Associate Professor
Clinical Assistant Professor
Admission and Financial Aid
You're ready for a new level of success—whether it's advancing in your current field or launching a new career. Pace is with you every step of the way, providing a world-class education and the skills your industry will be looking for far into the future.
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- A personal statement explaining to the Graduate Admission Committee why you would like to pursue the program of graduate study you have chosen. Additional information regarding your academic performance, as well as professional experience, may also be included in the supplement.
- A resume or outline describing at least the past five years of your employment history and any significant community, professional, or college extracurricular activities.
- Two letters of recommendation are optional, but strongly recommended. If you choose to submit letters of recommendation in support of your application, letters should be from academic or professional references who can knowledgeably comment on your ability to successfully complete graduate study. Please note that the Graduate Admission Committee reserves the right to require letters of recommendation on a case by case basis.
- All Official Transcripts: Transcripts from every accredited college or university attended (not just the degree granting institution) must be sent either to Pace University, directly from the academic institution electronically or by mail, or forwarded by the applicant in sealed envelopes from the academic institution.
- If you have a cumulative GPA of 3.0 or above for all of your undergraduate work, and you hold a bachelor’s degree from an accredited institution, you will be considered for admission to any MBA or MS program without submitting a GMAT or GRE score.
- If you are an MBA applicant who already holds a business-related master's or doctoral degree, you may request a waiver of the GMAT or GRE.
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Per credit: $1,560 | Total cost of program: $46,800–$51,160
*Tuition based on current year and subject to change. -
Fall Term
- Domestic Students: August 1
- International Students: June 1
Spring Term
- Domestic Students: December 1
- International Students: October 1
Summer Term
- Domestic Students: May 1
- International Students: March 1
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Make an appointment to meet with you admission counselor.
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Every admitted student is automatically considered for all available financial aid options, assessed based on both availability and individual need. Financial resources include:
- Merit-based Scholarships: Awards of up to $7,380, automatically considered during the application process.
- Graduate Assistantships: Opportunities for hands-on experience while earning financial support.
- Endowed Scholarships: Awards funded by generous donors to support student success.
- Federal Direct Unsubsidized Stafford Loan: A federal loan program with favorable terms.
- Graduate/Professional Direct PLUS Loan: For students who need additional funding.
- Work-Study Programs: Part-time work opportunities to help fund your education.
- Military Benefits: Includes the GI Bill®, the Yellow Ribbon Program, and Pace’s Veteran Tuition Scholarship.
For more information about affordability and the full range of financial aid options, visit Pace University Financial Aid.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA).
Top 2%
Did You Know?
Lubin has been awarded dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world.
Contact Us
Admission Contact
Office of Graduate Admission
Phone: (800) 874-7223
Email: graduateadmission@pace.edu
Departmental Contact
Pradeep Gopalakrishna
Email: pgopalakrishna@pace.edu