Past GroupM - Mindshare Case Competitions

Fall 2020 Hackathon

GroupM Business Science is the world's leading media investment company. Mindshare is one of the largest subsidiary agencies of GroupM, having won many global achievement awards. Our network consists of 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands.

Mindshare Advanced Analytics Team uses data alongside best in class analytics technology, measurement, and learning frameworks to identify the answers to the following questions in the most efficient and effective ways:

• What is the key business objective that the business is looking to achieve (increase in sales volume/ profit, brand awareness, attitudinal shift, etc.)?
• What causes a consumer to take one action over another? And what are the drivers of these actions and overall journeys?
• How does media and marketing play into this journey? How do consumers respond to media?

This year, Mindshare organizes a Virtual Hackathon to give students an invaluable opportunity to pitch a data driven media strategy that will not only challenge your creativity and problem-solving skills, but also help you prepare for a career in today's rapidly changing business environment. We've designed this competition to be an innovative and enriching learning experience. We encourage you to take full advantage of this opportunity to dive in, connect and learn.

The Hackathon offers participants not only great business experience, but also the chance to network with prominent leaders in the industry who will be both judging and attending the event. Standout participants and winners will be given the opportunity to interview for a role on Mindshare's Advanced Analytics Team.

About the Hackathon

The competition is open to graduate students that fulfill the requirements. The selected students will be put in teams for a 24-hours Virtual Hackathon to compete with teams from the 5 participating Universities. The case materials are provided by Mindshare. Students will have mentors from Mindshare to answer the questions and help work on the case.

All communication is virtual. Teams are judged based on specific criteria outlined in the case as well as the team's ability to answer questions and support their overall business strategy.

Participants

• business majors with an emphasis on marketing and analytics;
• strong academic performance and leadership skills;
• knowledge of marketing analytics, statistical methods, regression analysis, data analysis;
• Tech skills: R/Python/SQL/Tableau.

Spring 2018 Business Analytics Case Competition

About the Competition

The case competition teams provide critical perspective and real solutions to marketing problems/topics and have their ideas judged by professionals in the industry. This competition serves as a dynamic opportunity for students to apply their knowledge and skills and enhance their theoretical foundation in the marketing discipline.

Event Coordinators

• Ikechi Okoronkwo, Director, Analytics at Mindshare (a GroupM company)
• Dr. Ipshita Ray, Associate Professor of Marketing, iray@pace.edu

Awards

• Members of the 1st place team will be guaranteed interviews for internship and full-time positions with Mindshare (within the GroupM family of companies).
• Individuals from other teams may be identified for interviews as well by Mindshare/ GroupM.
• Special Networking party will be organized for all finalists at GroupM

Spring 2015 Marketing Analytics Case Competition

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GroupM Business Science and Pace University's Lubin School of Business partnered to offer the Third Annual Marketing Analytics Case Competition in March 2015. Student teams competed against one another to address real-world business questions and present solutions to a panel of expert judges from GroupM and Pace University. Below are the winning teams:

About the Competition

The case competition teams provide critical perspective and real solutions to marketing problems/topics and have their ideas judged by professionals in the industry. This competition serves as a dynamic opportunity for students to apply their knowledge and skills and enhance their theoretical foundation in the marketing discipline.

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Awards

1st Place winners will be guaranteed interviews for internship and full-time positions with GroupM.

Top performing students from rest of the teams may be offered interviews for internships and full time positions with GroupM and its many agencies. Each team will receive individual participation certificates.

Event Coordinator

• Dr. Ipshita Ray, Associate Professor of Marketing, iray@pace.edu

Judges

• Peter Frend, Head of North America, GroupM Data and Analytics Services
• Ikechi Okoronkwo, Manager, GroupM Data and Analytics Services, Pace University alumnus
• Jeremy Rose, Associate Director, GroupM Data and Analytics Services

Spring 2013 Marketing Analytics Case Competition

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GroupM Business Science and Pace University's Lubin School of Business partnered to offer the Second Annual Marketing Analytics Case Competition in March 2013. Four talented student teams competed against one another to address real-world business questions and present solutions to a panel of expert judges from GroupM, Pace University, and Ad Council. Below are the winning teams, followed by a series of special mentions in two specific categories:

Special Mentions

• Most Innovative - Cong Cong Li, Elodie Beck, Phillippe Rocheron, Shiemi Lim
• Most Comprehensive Introduction - Aliza Naqvi, Ashley Vetrano, Jamilla Pipersberg, Xinyao Liu

We also want to thank and recognize the effort of our executive sponsors, judges, and Pace University faculty advisors:

Executive Sponsors

• Laurent Colard - Managing Partner, GroupM Data & Analytics Services
• Neil Braun - Dean, Lubin School of Business, Pace University
• Tony Foleno -Senior Vice President, Research, Ad Council

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Judges

• Rachel Brook - Director, MediaCom Business Science
• Anthony Miyake - Chief Economist, GroupM Data & Analytics Services
• Sunhee Bai - Director, GroupM Data & Analytics Services
• Jeremy Rose - Associate Director, GroupM Data & Analytics Services

Pace University Faculty Advisors

• Ipshita Ray - Associate Professor of Marketing and Program Chair
• Vishal Lala - Professor of Marketing

Spring 2012 Marketing Analytics Case Competition

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2012 1st Place Team: Peter Laponte, Ikechi Okoronkwo, Dheepak Chandramouli, Dan Phelan

GroupM Business Science and Pace University's Lubin School of Business partnered to offer the First Annual Marketing Analytics Case Competition in April 2012. The winning teams have been announced.

Special Mentions

• Most Innovative - Cong Cong Li, Elodie Beck, Phillippe Rocheron, Shiemi Lim
• Most Comprehensive Introduction - Aliza Naqvi, Ashley Vetrano, Jamilla Pipersberg, Xinyao Liu

We also want to thank and recognize the effort of our executive sponsors, judges, and Pace University faculty advisors:

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Executive Sponsors

• Bart Flaherty, CEO, GroupM Business Science, NA
• Neil Braun - Dean, Lubin School of Business, Pace University

Judges

• Jia Lin, Senior Analytics Manager, GroupM Business Science
• Anthony Miyake, Chief Economist, GroupM Business Science
• Juan Suarez, Director of Business Development, GroupM Business Science

Pace University Faculty Advisors

• Vishal Lala, Professor of Marketing
• Ipshita Ray, Associate Professor of Marketing