
My Media Journey to Marketing Mastery
Pace graduate student Shweta Rashmi shares the story of her enlightening transition from media and journalism in India to marketing in New York City, discovering new passion and purpose within Pace's supportive community.


Who doesn’t fantasize of living in the city that never sleeps? With its iconic skyline and bustling energy, New York is surely the dream of many. But before we get to how I ended up here, let’s do a quick flashback and let me introduce myself to you.
My name is Shweta Rashmi. I am from New Delhi India. And I am currently in my last semester at Pace wrapping up my MS in Social Media and Mobile Marketing. What led me here is a story of its own.
Soon after completing my undergraduate degree back home, I enrolled myself in a journalism course. I soon got the opportunity to intern and then work with the India Today/Aaj Tak network where I learnt the ropes of the media industry. I helped in producing a daily entertainment TV show, assisting on other small shoots and events, which gave me the confidence to face the camera and have my own show. A year later, I worked for a start-up news channel, where I anchored and produced my own weekend entertainment show all by myself, a necessity after my other colleagues were let go. That helped me learn almost everything about running a show from scratch.
Who doesn’t fantasize of living in the city that never sleeps?
After doing that for some time, I thought it was time to take the next step.

I joined CNN as an entertainment producer for digital media. This role was different as it wasn’t bound by target rating points (the ratings that measure the success of a channel’s marketing efforts) and urgent deadlines of airing live shows. This is where I got the chance to finally start interviewing celebrities, including some of the biggest of names in Indian movies—from Salman Khan to Akshay Kumar, Madhuri Dixit, Sushmita, and more. Even celebrities like MasterChef Australia judges Andy Allen, Late Jock Zonfrillo, and 365 Days’ actor Michele Morrone!
It was something the movie-obsessed geek in me had wanted to do since childhood. But then COVID hit, and I thought maybe it was the end of this excitement of meeting and interviewing my favorite celebrities.
But life had other plans—we started a new digital interview series where the objective was to bring out positivity. From deciding the guests and reaching out to them, working on the questions and the post-production chores, the one-woman-army in me loved it all.
From deciding the guests and reaching out to them, working on the questions and the post-production chores, the one-woman-army in me loved it all.
I ended up anchoring and producing more than 250 interviews in a span of 3.5 years. A lot of those interviews trended on YouTube, were later shared across the CNN digital platforms, and even aired on the CNN network. I got an opportunity to meet so many of my childhood favorites and build a relationship with them. If eight-year-old Shweta knew that one day she would be sitting across from the same celebrity she was gawking at on the TV screen, she would have been ecstatic.
After spending more than five years in the media industry, I felt like maybe now was the time to develop new skills. That is when my hunt began to find something else that interests me. I always knew social media was my favorite pastime and I was used to dealing with PR coordinators and marketing teams for movies and actors. I felt like maybe I should see what the other side of the table looks like.

And that is when I came across Pace’s Social Media and Mobile Marketing program. Apart from catering to everything I wanted to learn, it also offered the course as a STEM program which was even better because not only would I be getting more job opportunities, but it would give me a chance to foster critical thinking, problem-solving, and analytical skills that are highly valued across various industries.
Whenever I visited the US as a tourist previously, New York had a charm I couldn’t ever put in words. I did apply to a few other universities across the country but somehow prayed that I would get to experience New York this time not as a tourist but as a student.
The next thing I knew, I was on the plane to New York and on my way to Pace. Mesmerized again by the infectious energy and the picturesque landscapes.
Two semesters later, I applied for an on-campus summer internship with the admissions team as an international marketing intern. It was meant to last for three months, but I will be completing a year of working here this May! I've also taken advantage of every opportunity I can, and even was an anchor for the New York Indian Film Festival.
Apart from catering to everything I wanted to learn, it also offered the course as a STEM program which was even better because not only would I be getting more job opportunities, but it would give me a chance to foster critical thinking, problem-solving, and analytical skills that are highly valued across various industries.
I worried I’d have to leave creative projects behind when I left home for school. But now I’m creating videos for Pace—using all my past experience of producing, anchoring, and editing, and combining it with everything that Pace has taught me over the last year and a half. I am grateful to my managers, Sara Young-Singh and Bayu Sutrisno for all the support they have provided me with in the last one year. This journey would not have been complete without their unwavering faith in me. I would also like to mention how important the people I met at Pace have been all this while. I can only imagine how difficult it would have been living away from home without having this amazing bunch by my side through thick and thin. They have changed my life only for the good.
I am halfway through my last semester, and it’s hard to believe but I am gearing up for my graduation now! It seems like just yesterday when I took my first lecture here, while still trying to settle my apartment and getting used to living alone.
From India Today to now, this entire ride has been full of ups and downs. But if I had to sum up the past few months in a few words, it would be challenging, enriching, and fulfilling. I hope to find a full-time marketing role soon and embark on yet another exciting journey.
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“Fortunately, the major institutions of American society now recognize the importance of diversity in remaining competitive, effective, and legitimate in a global market,” Krislov says. “Employers will continue to seek diverse talent, the military will still seek a diverse officer corps, and colleges and universities will experiment with new ways to ensure their student bodies remain diverse.”

“How to Sue the Klan” Film Features Haub Law Professors and their Groundbreaking Civil Case
The Elisabeth Haub School of Law at Pace University hosted an advanced screening of a new documentary, “How to Sue the Klan,” attended by a packed auditorium of students, faculty, staff and members of the community. The film, inspired by a groundbreaking civil case in 1980 led by Professor Randolph McLaughlin, along with Adjunct Professor Betty Lewis, tells the story of five black women shot in Chattanooga, Tennessee by Ku Klux Klansmen.


The Elisabeth Haub School of Law at Pace University hosted an advanced screening of a new documentary, “How to Sue the Klan,” attended by a packed auditorium of students, faculty, staff and members of the community. The film, inspired by a groundbreaking civil case in 1980 led by Professor Randolph McLaughlin, along with Adjunct Professor Betty Lewis, tells the story of five black women shot in Chattanooga, Tennessee by Ku Klux Klansmen.
In criminal court, an all-white jury acquitted two of the Klansmen and the third served just six months. Civil unrest followed the verdict, sparking national attention and that of the Center for Constitutional Rights (CCR) in New York City, which had been waiting for the right opportunity to use a new legal strategy against hate groups in civil court.
Haub Law Professor Randy McLaughlin, a CCR attorney at the time, and his legal team which included Adjunct Professor Better Lewis, brought the shooters to federal civil court on behalf of the women. The trial was Professor Mclaughlin’s first in court, and the very first legal case for Professor Lewis. Using incredible legal ingenuity, Professor McLaughlin successfully argued that the women were entitled to compensation based on a post-Civil War law called the 1871 Ku Klux Klan Enforcement Act. It allowed the prosecution of civil rights violations in federal civil court, which meant that survivors could still sue for damages in civil court when the criminal court failed.
They won the case, setting a historical legal precedent that allowed more racial violence cases to be tried in civil courts with the same statute, chipping away at the Klan’s funding and power over time. Today, the precedent set is still used to fight hate in a time when racial violence is again on the rise.
“What we did here was different than any other case against the Klan,” McLaughlin said. “We not only got a damage award, we got in injunction that suspended future Klan acts of violence.”
The film, directed and produced by John Beder and backed by acclaimed Civil Rights Attorney Ben Crump, recently premiered in Chattanooga and is making its way across the country. Haub Law was among the first locations to screen the film, which also included a panel discussion with the film producer and Professors McLaughlin and Lewis. It is the producer’s hope to share this story at law schools and other civic centers across the country to help honor the story of the five brave women who took on the Klan and the significance of what this case has meant for future acts of injustice.
“My hope is that this film will help inspire both lawyers and young people to use their voice against acts of hate and racism,” said Professor McLaughlin. “If everyone does even a small part to fight against injustice like these women did, we can make change in our society.”
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The Elisabeth Haub School of Law at Pace University hosts 36th Annual Jeffrey G. Miller National Environmental Law Moot Court Competition (NELMCC)
The Jeffrey G. Miller National Environmental Law Moot Court Competition (NELMCC), one of the nation’s largest interschool moot court competitions, returned in person for the first time in four years, bringing together hundreds of law students and attorney judges to the Elisabeth Haub School of Law at Pace University’s Westchester campus.


The Jeffrey G. Miller National Environmental Law Moot Court Competition (NELMCC), one of the nation’s largest interschool moot court competitions, returned in person for the first time in four years, bringing together hundreds of law students and attorney judges to the Elisabeth Haub School of Law at Pace University’s Westchester campus. Among a fierce lineup of competitors from 54 schools across the country, the University of Minnesota Law School came out on top as the 2024 NELMCC Champions. Since its founding in 1989, NELMCC has established a national standard of excellence in moot court competitions. During the pandemic, Haub Law did not skip a beat and hosted the competition virtually – allowing students to continue to participate in the highly competitive event. Each year the “Problem” presented to the teams focuses on timely issues of national importance to the practice of environmental law.
During this year’s competition, Haub Law Professor Todd Ommen challenged both teams and judges alike with a unique, timely, and complex “Problem” that compelled students to grapple with the intersection of the Natural Gas Act, the Federal Energy Regulatory Commission’s authority to impose greenhouse gas emissions mitigation conditions, the Chevron and Major Questions Doctrines, and the Religious Freedom Restoration Act. Prior to the competition, competitors research and analyze the issues presented in the environmental problem before writing persuasive arguments for one party (either the government, a public interest group, or a member of the regulated industry) advocating how the issues should be resolved. Competitors are then required to argue the issues orally for all three parties, rounding out the rigorous academic experience.
Each year, Haub Law students have the honor and responsibility of leading the competition; this year, Haub Law student Patricia McKee served as Chair. She was supported by a Haub Law student team of 30 and an additional 53 Bailiff volunteers, while Assistant Director of Pace | Haub Environmental Law, Lorraine Rubich, oversaw the competition’s successful delivery.
“Once again in person, students and judges participated from around the country – as far as Washington and California in some cases – bringing an extremely high caliber of competition and expertise with them,” said Associate Director of Environmental Law Programs at Haub Law, Achinthi C, Vithanage. “Many of our judges included past competitors and Haub Law alumni who have been returning for over 20 years as volunteers. The dynamic energy and passion of both our competitors and judges could be felt throughout the three days.”
Over the course of the three-day competition, lively discussions and panels were also held amongst coaches and judges, an environmental career session was hosted by the ABA Section of Environment, Energy, and Resources, and a CLE was hosted by Sive, Paget & Riesel. Haub Law also hosted a White Plains environmental alumni reception to coincide with the competition and allow alumni who return for the competition each year to reconnect. The preliminary and quarterfinal rounds were held on Thursday, February 22 and Friday, February 23, with the semifinal and final rounds taking place on Saturday, February 24. The final round was presided by four judges: The Honorable Aaron Avila, U.S. EPA, Environmental Appeals Board; Alexandra Dapolito Dunn, Partner, Baker Botts LLP; The Honorable Catharina Haynes, Judge of the United States Court of Appeals for the Fifth Circuit; and The Honorable Malachy E. Mannion, US District Court, Middle District of PA.
Finalist teams included University of Georgia School of Law, Boston College School of Law, and University of Minnesota School of Law. After the final round, the esteemed judges gave excellent critique and feedback to all teams. The 2024 David Sive Award for Best Brief Overall was presented to University of Arizona, James E. Rogers College of Law and the 2024 Best Oralist Award went to Asna Poonawalla at Baylor University School of Law.
The Jeffrey G. Miller National Environmental Law Moot Court Competition is grateful to the organizations and people whose generous financial support help make the event possible. This year, we were pleased to have the following major supporters: The American Bar Association (ABA) Section of Environment, Energy, and Resources (SEER), Baker Botts LLP, and AlterEcho.
Westchester County Honors Dean Horace Anderson as a “Trailblazer”
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Elisabeth Haub School of Law Dean Horace E. Anderson Jr. was honored at Westchester County’s annual 2024 Trailblazers Awards Ceremony last week for his professional accomplishments and community efforts. “Trailblazers: Preserving our Legacy” was hosted live at the Gateway Center at SUNY Westchester Community College, as part of the County’s Black History Month celebration.
Dean Anderson received the Vernon E. Jordan, Jr. Award for Civil Rights created in honor of Vernon E. Jordan, Jr., a legendary and influential civil rights attorney and activist. The distinguished award demonstrates Dean Anderson’s leadership and commitment to the surrounding Westchester community through initiatives such as Haub Law’s Access to Justice project, civic education programs for youth, and expanded legal services for the community through the Law School’s centers and clinics.
Also honored was Commissioner Deborah M. Norman who received the Betty Shabazz Award for Civic Engagement and the late Drs. Kenneth and Mamie Clark, recipients of the Humanitarian Award for their historic contribution to school desegregation.
The awards were presented by Westchester County Executive George Latimer and Deputy County Executive Ken Jenkins, along with the Westchester County Board of Legislators and the Westchester County African American Advisory Board.
“The Trailblazers Awards Ceremony was created more than 20 years ago as way to honor outstanding individuals in the name of other heroic predecessors, so as not to forget their struggle and sacrifice,” said Ken Jenkins. “Tonight’s honorees have had extraordinarily successful careers along two very different paths, but they both made it a point to help guide, mentor, inspire and give back to others who followed in their footsteps.”
Watch the ceremony, including a video presentation featuring Dean Anderson:
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