New Approaches to Digital Marketing and Social Media
CORONAVIRUS/ COVID-19 UPDATE
In response to the coronavirus (COVID-19) pandemic, this coure is offered online.
Please message us at firstname.lastname@example.org with any questions.
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Explore social media in new strategic ways by learning how the evolving role of digital marketing and online content is influencing how people connect via the Internet and mobile devices. Classes involve active discussion and group activities.
Over two weeks, you will:
- gain further knowledge of building online communities using contemporary social networking sites (e.g. Facebook, Twitter, Instagram)
- learn how to engage and interacting effectively with audiences through video and messaging (e.g. YouTube, Snapchat)
- understand how to use LinkedIn and other professional social platforms to gain recognition and network in a competitive online environment
There is an optional additional research assignment/ essay to be completed after the course. This lets you delve more deeply into a related topic of interest to you. Feedback is provided by the instructor.
Earn 20 hours for the class + 20 hours for the optional additional research assignment.
Dates: November 2-15, 2020*. Live online class sessions are November 4 and November 11, 7:00 p.m.–8:00 p.m. ET*.
Registration deadline: Thursday, November 5, 2020
Research Assignment due: December 13, 2020
Instructor: Dan Bullock
Course price: $225*
Research Assignment** price: $165*
* Schedule and prices are subject to change without notice.
** You must register for the 2-week intensive course in order to register for the optional research assignment. You cannot register for the research assignment only. The research assignment may be taken by anyone. It gives au pairs taking this course for education credits an additional 20 hours.
- 20-40 hours
- 2-week online course 20 hours
- Optional Research Assignment available for additional 20 hours
- Flexible study options
- Professional faculty
- Academic advisement
- Certificate available by request
- No registration or test fee
- Full use of University facilities
All registration and payment for courses is done online.
If you have already taken a class (Weekend, Evening, Saturday, Weekday, or TOEFL Blast) with us before, you already have a university account. You MUST activate the account before registering for a new course. Please DO NOT create a new account. Please read the Online Registration Instruction including the Account Activation (PDF). Multiple accounts will make it difficult to verify classes you took for your credit hour requirement. If you get "Duplicate Course" message, please call (212) 346-1562 or email the English Language Institute.
The number of hours stated on the certificate is based on the average number of hours needed to complete the requirements of the assignment. Research assignments are due by the published deadline in the above course information and also as communicated in pre-arrival information sent by our Admissions team. Students may request an extension of up to 3 days by writing the Admissions team before the research assignment due date in writing to email@example.com. Requests for extensions after the research assignment due date will not be honored. Research assignments received after the due date or approved extended due date will not be accepted and the research assignment hours will be forfeited.
Students who registered and attended a weekend intensive course may add-on one (1) 20-hour research assignment for specific course and topic they attended no later than the Friday after the course completed. Requests to add on a 20-hour research paper after the Friday deadline will not be approved.
Please review all important policies related to our courses, including:
- Course Completion
- Certificate of Attendance
- Payment and Tuition Cancellation
Au pairs, please review all important policies related to au pair courses.
Please review essential pre-arrival information before starting your class, including:
- Campus location
For more information, please contact the English Language Institute/ Special Programs division.
Phone: (212) 346-1562
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