Pace University students walking side by side

New Approaches to Digital Marketing and Social Media

Course Description

Explore social media in new strategic ways by learning how the evolving role of digital marketing and online content is influencing how people connect via the Internet and mobile devices. Classes involve active discussion and group activities.

Over two days, you will:

  • gain further knowledge of building online communities using contemporary social networking sites (e.g. Facebook, Twitter, Instagram)
  • learn how to engage and interacting effectively with audiences through video and messaging (e.g. YouTube, Snapchat)
  • understand how to use LinkedIn and other professional social platforms to gain recognition and network in a competitive online environment

There is an optional additional research assignment/ essay to be completed after the course. This lets you delve more deeply into a related topic of interest to you. Feedback is provided by the instructor.

Take the New Approaches to Digital Marketing and Social Media course + 2 more eligible courses and earn the Essentials Workplace Skills digital badge.

Learn More About This Badge

Course Registration

Earn 20 hours for the class + 20 hours for the optional additional research assignment.

Dates: TBD
Schedule: 9:00 a.m.–5:00 p.m.
Registration deadline: TBD
Research Assignment due: TBD
Location: TBD
Instructor: TBD
Course price: $245*
Research Assignment** price: $175*

Submit our Class Interest Form to be notified when registration is available!

* Schedule and prices are subject to change without notice.

** You must register for the 2-day intensive course in order to register for the optional research assignment. You cannot register for the research assignment only. The research assignment may be taken by anyone. It gives Au pairs taking this course for education credits an additional 20 hours.

*** Although this is the final date for registration, the course may be cancelled the Wednesday before the class begins based on enrollment. Please register as early as possible to avoid class cancellation.


  • 20-40 hours
    • 2-day Weekend Intensive course 20 hours*
    • Optional Research Assignment available for additional 20 hours
  • Digital certificate of completion
  • Professional faculty
  • Academic advisement
  • No registration or test fee
  • Full use of University facilities
  • Free parking (Westchester only)

*20 hour course includes completion of a mandatory 4-hour pre-assignment.


All registration and payment for courses is done online.


Classes may be available Online, in New York City, or in Westchester. Please review the campus information prior to registering.

Research Assignment

The number of hours stated on the certificate is based on the average number of hours needed to complete the requirements of the assignment. Research assignments are due by the published deadline in the above course information and also as communicated in pre-arrival information sent by our Admissions team. Students may request an extension of up to 3 days by writing the Admissions team before the research assignment due date in writing to Requests for extensions after the research assignment due date will not be honored. Research assignments received after the due date or approved extended due date will not be accepted and the research assignment hours will be forfeited.

Students who registered and attended a weekend intensive course may add-on one (1) 20-hour research assignment for specific course and topic they attended no later than the Friday after the course completed. Requests to add on a 20-hour research paper after the Friday deadline will not be approved.

Resources and Policies

Prospective and enrolled students should review essential policies and useful resources for students studying at Pace ELI. Au Pairs participating in our courses should also review important policies for Au Pairs for earning hours towards the J-1 Au Pair education requirement at Pace ELI.

Contact Us

For more information, please contact the English Language Institute. You may also schedule a visit to campus or an online meeting.

Contact Us