Personal Branding and Communication
Join the Personal Branding and Communication course through Pace University's International Special Programs department. This 10-day course is perfect for international students who want to learn the fundamentals of personal and professional branding, all while exploring exciting New York City!
What You Will Learn
By the end of the course, you will be able to:
- Identify your core values, strengths, passions, and goals to begin shaping a personal and professional brand.
- Develop a clear and authentic personal brand statement that aligns with your identity and aspirations.
- Understand how perception and reputation are built both face-to-face and through digital platforms.
- Apply effective communication strategies in verbal, non-verbal, and written formats across various settings.
- Create a professional resume that reflects your personal brand and stands out to potential employers or collaborators.
- Deliver a confident and concise elevator pitch that effectively communicates your value.
- Compare and contrast cultural networking practices between Germany and the U.S., applying a globally adaptable approach.
- Explore how social media contributes to personal brand building, including best practices for maintaining a consistent and professional online presence.
- Use emotional intelligence and active listening to strengthen interpersonal interactions and relationship-building.
- Present your personal brand through a public speaking project tailored to a specific audience.
This course is a great choice for anyone who wants to explore how to define and articulate their values, strengths, and goals, and learn how to communicate these through tools like resumes, elevator pitches, and social media.
Classes meet Monday to Friday, from 9:00 a.m.–12:30 p.m.
Included in the Program*
- Tuition
- Materials and Administration Fees
- Welcome breakfast
- Farewell lunch
- Guest speaker
- Weekly OMNY Card
- Activities* (skyline viewing attractions, baseball games, etc.)
*Activities are subject to change
Join Us!
Register for Personal Branding and Communication
Class Schedule
Classes meet Monday to Friday, from 9:00 a.m.–12:30 p.m.
Courses
The minimum English proficiency to be successful in the Personal Branding and Communication course is CEFR B2+, minimum TOEFL score of 80, or IELTS score of 6.5. Students will be sent a placement exam at the time of registration.
Important Information for Personal Branding and Communication Students
The minimum age for this course is 18, and it is best suited for students who are currently studying in an undergraduate or graduate school program, or working professionals.
Placement Exam
You will receive an email with instructions on how to complete your placement exam as soon as your application has been submitted. Some students may also be asked to schedule an additional advising session with a member of our academic team. Check your email for instructions from the English Language Institute!
Note: If you do not receive an email with your placement exam instructions, please check your spam folder or contact the ELI at eli@pace.edu.
Summer 2026 Course Dates
August 17–28, 2026
Application deadline: August 10, 2026
Instructor: TBD
*On-campus residence Housing Applications received after April 15, 2026 may be waitlisted until rooms become available. Please consider Homestay Accommodations if you are applying for housing after the deadline.
Study Options
Students may participate in the Personal Branding and Communication Summer program on a B1/B2, H1, J1, L1, R1 visa, or ESTA. Permanent Residents and U.S. Citizens may also participate.
Course Fees
Summer 2026 Tuition: $1,310.00
Includes:
- Tuition
- Materials and Administration Fees
- Welcome breakfast
- Farewell lunch
- Guest speaker
- Weekly OMNY Card
- Activities* (skyline viewing attractions, baseball games, etc.)
*Activities are subject to change
Accommodations
Homestay Options 2026
Staying with a local family is a great way to experience life in New York and practice your English outside of class. Choose either a private or shared room in the home of a local family. All homestays are accessible to Pace University by public transportation. Breakfast is included, and dinner and lunch are optional.
To find a homestay, please complete the homestay application form. Make sure to indicate Pace University as your school.
Private Room (Brooklyn) 2026
- Private room (includes daily breakfast): $958.00
- Dinner: $220.00 (for two weeks) *optional
- Minor Fee (for students 16–18 years old): $50.00
- Move in: 1 day before classes begin (i.e. Sunday).
- Move out: The Saturday after classes finish.
Shared Room (Brooklyn) 2026
- Shared room (includes daily breakfast): $805.00
- Dinner: $220.00 (for two weeks) *optional
- Minor Fee (for students 16–18 years old): $50.00
- Move in: 1 day before classes begin (i.e. Sunday).
- Move out: The Saturday after classes finish.
Private Room (Manhattan) 2026
- Private room (includes daily breakfast): $1,300.00
- Dinner: $220.00 (for two weeks) *optional
- Minor Fee (for students 16–18 years old): $50.00
- Move in: 1 day before classes begin (i.e. Sunday).
- Move out: The Saturday after classes finish.
**Availability is subject to change based at time of booking.
Campus Meal Plan (optional)
- The Pace University cafeteria will be open every day, including weekends, for breakfast, lunch, and dinner. Students wishing to eat on campus may add meal plan dollars to their Student ID Card to use in the cafeteria.
Contact Us
For more information, please contact the English Language Institute. You may also schedule a visit to campus or an online meeting.
Register
Virtual Information Session
Meet with a member of our Admissions Team to learn more about this course!