Brussels, Belgium and London, England
MAR 356 - Undergraduate Field Study in International Marketing
About the Field Study
The International Marketing Field Study travelled to Brussels and London from January 7-16, 2020. Led by Professors Dennis Sandler and Loretta Volpe, this course introduced students to marketing activities in Europe and of US firms in the EU. Students met with companies such as Sprinklr, Microsoft, The Wall Street Journal, McCann Worldwide, Coca-Cola, and more. Students also learned about EU integration and lawmaking at Parlamentarium in Brussels and met with professors at Regent's University.
Two Lubin students were each awarded scholarships in the amount of $2,000, made possible by a generous donation from the Figueora Family Fund. Please enjoy their takeaways below.
I am extremely grateful that I was awarded the Figueroa scholarship, which gave me the opportunity to expand my business knowledge and learn about international marketing firsthand.
Giovanni Carparelli '19
Once again, another great trip hosted by professors Volpe and Sandler! We got the chance to see so much in both countries. Belgium was an interesting experience due to the many languages that are spoken there. It was a very diverse place which was nice to see. I also really enjoyed the companies we got to visit. Microsoft was my favorite because it was hands on, and we got to try out the new VR technology. London was just as good as Belgium, if not better. I loved the architecture and how clean the city was. My favorite aspect of London is the respect they have for their Queen. Everything they do revolves around the Queen and I think the unity of this is very inspiring. All in all, the trip was very exciting and eventful! I had a great time and learned a lot more about the state of the European Union and the effects of Brexit. I would highly recommend taking this course.
Alyssa Chambers '19
I've always wanted to visit Europe and I had the amazing opportunity to go abroad with Pace. It was a great learning experience; I gained insight on how marketing strategies are implemented in companies located in London and Brussels. The trip was immersed in numerous business ventures in a condensed amount of time giving students a chance to take in as much as they can. In addition to that, I got to experience the political environment in Europe during a historical time after Brexit. This trip was definitely worthwhile; it was an amazing networking opportunity. I would recommend this trip to all Lubin students who feel like it's too late to go abroad. I am extremely grateful that I was awarded the Figueroa scholarship, which gave me the opportunity to expand my business knowledge and learn about international marketing firsthand.